New Auction Company Opens with Novel and Personal Approach
By Jeannine Stafford-Jabaay
Alaska Premier Auctions and Appraisals seeks to transform the auction landscape in Alaska with convenience, relationship and transparency at the forefront. Whether at home, at work or on the go with a mobile device, bidders can engage in an online auction format with items for pick-up in Anchorage.
“The auction industry can be dated as far back as 500 B.C.,” says Daniel Newman, owner, founder and auctioneer at Alaska Premier “back when women were auctioned off as wives by candlelight. And now fast forward a few centuries, and we are hosting estate sale auctions for all sorts of household inventory online.”
The process is simple. After taking less than a minute to register, bidders can then scroll through the hundreds of items in the latest online Alaska Premier Auction. Features such as marking certain items as favorite and setting a maximum bid may feel intuitive and familiar for consumer who have used sites such as eBay and uBid. But pairing that national-level technology with a local company is a new approach.
“As far as I know, we are the only auction services company in our state that offers our own mobile bidding app,” says Newman. “So our customers can bid on the go or in the comfort of their own homes from their smartphone device.”
Alaska Premier’s online auctions set to close on a single date with multiple lots closing within the minute every minute. This format is intended to generate a high-energy nearly in-person excitement. Winning bidders are given several days to pick up their items. The process is easy to understand and straightforward, removing certain risks and discomfort of other online sales platforms.
“We offer a service where our clients don’t have to deal with the hassle or headache, and sometimes danger, of dealing with spammers and predators when trying to sell their things themselves through sites like Craigslist,” shares Newman. “By using our services, they also don’t have to lose out on time or money by having to get nickeled and dimed for pennies on the dollar for what their things are worth by hosting their own garage sales.”
The regular online auctions for Alaska Premier display a wide variety of items procured from several different estates, businesses and individuals. The auction industry refers to these as the “4 D’s: Death, Debt, Divorce or Down-Sizing.” “Whether it’s a few quality items that they would rather have the cash for instead, or an entire estate with an overwhelming amount of inventory, we have the expertise to help our clients sell it all for a premium higher value,” shares Newman. “Honesty is a core value for our team. We are entrusted with other people’s memories, belongings and money, and we must honor and respect that trust.”
Newman and his team do an extensive amount of research on each individual item to assure its true value and description. Nick Cline is the primary photographer, cataloger and inventory manager for Alaska Premier. Cline “has a long history of buying and selling and is well-versed in a variety of different values for various items to know their worth,” states Newman. “He is my Auction Coordinator and soon to be business partner/co-owner.”
The impressive warehouse for Alaska Premier sits just south of midtown in Anchorage, 6407 Brayton Drive, where they moved in December of 2018. “Our vision is to be the top fundraising and auction sales experts in our community,” shares Newman.
To that end, Alaska Premier also hosts live in-person and on-site auctions as well as simulcast auctions.
“I attended the Missouri Auction School, which is where I learned the basics of the auctioneer’s chant for the live auction bid calling and the Certified Appraisers Guild of America to earn my certification as a personal property appraiser,” says Newman. Newman continued his education to gain more specialized training for a designation in charity auction fundraisers for schools and nonprofits. “Energetic events are memorable, engaging, successful and fun. We bring energy to every event to get the best results for our clients.”
Newman left his long-standing career at KTUU Channel 2 to launch Alaska Premier. “After helping so many of my [KTUU] clients grow and market their businesses, I started realizing that there wasn’t anything they were doing that I couldn’t somehow figure out or learn for myself when it came to owning and running a business,” shares Newman.
Newman and his wife are born and raised Alaskans, and they have two young boys and a daughter expected in June. We “love our community and want to play a role in helping our friends and neighbors,” says Newman. “I want nothing more than to be able to create a company that leaves a lasting legacy in our state that they can all be proud of because of the good work we do to help take care of people.”
Newman states that he is drawn to the auction industry because of its diversity and relationship aspect. “With the auction industry, it’s not like I’m selling just one thing,” Newman states. “We get to help people sell just about anything there is to sell, and the auction method of marketing and sales, if done correctly, is one of the truest methods of selling items.”
Newman enjoys working with his clients to take their product to market to see who is willing to pay the highest price for whatever they feel the item is truly worth – or at least worth to them. “It’s effective, fast, open, honest, transparent, ethical and fun!” says Newman. “This is a relationship industry. Our relationships are the foundation of why we do what we do in looking to help people.”
Newman and his team are in growth mode. They are looking to bring on more employees to increase their clientele. And while they have been focusing primarily on general estate sale auctions, consignment auctions, business liquidation auctions and charity auctions, Newman shares that they would like to host more specialized auctions, such as storage auctions, heavy equipment and vehicle auctions, higher-end fine art auctions and gun auctions, now that they have their Federal Firearms License.
Alaska Premier is actively seeking new clients to auction their items. Newman offers over the phone and in-person meetings to discuss a client’s situation, time frame and expectations. Interested clients can reach Newman and his team at (907) 570-7050 or by email at firstname.lastname@example.org.
To view the latest auctions and register to bid, visit www.AlaskaPremierAuctions.com.